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7 Tips for Creating Unique Content That Doesn’t Suck

Tips for Creating Unique ContentAs bloggers, we’ve all struggled with the following question at one point or another:

What can I write about now?”

Sometimes it feels like all the great ideas and unique topics have all been taken, written about and used up.  While admittedly an absurd thought, it’s one that pops in my head more often that I’d like to admit.  Nevertheless, coming up with new ideas and creating unique content that is compelling, valuable and useful for our readership can be difficult, even for the best of us, at times.

If you’ve struggled to come up with new ideas in the past, the following tips can help you stir your “creativity well” for unique content.  One of the most universally accepted principles for blogging success is creating useful and compelling content for your readers.  Creating content (that doesn’t suck) should be a high priority if you’re truly committed to your audience, and subsequently, to your success.

Here are just a few suggestions to help you generate fresh ideas and create compelling content on a regular basis:

  1. Take A Stand

     Mine your favorite blogs for ideas and topics of interest that you’re passionate about.  Some of these topics might be controversial or provocative.  Take a stand on an issue that you feel passionate about and build an article or video around that topic.   Opposing conventional viewpoints or questioning the status quo on an issue can provide a gold mine for debate and conversation.  You should be prepared to defend yourself and your stance on the issue though no matter what your position might be.  Nothing sparks creativity and good ideas more than a good healthy debate.

  2. Share A Personal Experience

    More than anything, sharing a personal experience about the topic at hand can really galvanize your readership’s commitment to the content itself.  Sharing your own experience about the topic at hand can be meaningful and extremely useful to your readership, as inconsequential as it might seem to you personally.  Nothing has more of an impact on readers than relating their own personal experience to your own.

  3. Inject Your Personality

      Injecting your personality into the conversation is important as well, in my opinion.  Obviously, the subject matter will largely dictate how much personality you can inject, but don’t be afraid to share your personality with your audience.  Believe it or not, your audience wants that.  I want that in the content that I consume – content that’s useful with some personality and character.  Your audience will appreciate it more than you think.  Giving some spice and personal “flavor” is a great way to differentiate yourself from the rest of your field.

  4. Keep an Idea Journal

      Ideas for content will come when you’re least expecting them, but many a good idea is lost because of poor recording keeping.  Make sure that you keep track of all those ideas, good and bad, regardless of whether or not you actually decide to write about them.  Tracking your ideas with a journal is a great way to germinate even more ideas.  Countless new ideas and spins on old ideas come from my idea journal, especially after it’s been sitting on the shelf for awhile.  An idea journal is a spectacular way to percolate brand new idea topics.

  5. Expand on an Old Article or Post

      Revisiting an old article or blog post that you previously wrote and then updating it with new information or new perspective is another great way to generate new content.  Believe it or not, people sometimes change their minds about an issue.  Your perspective can change, technology can change or new information can come to light on a specific topic or issue that can justify modifying or updating the content from an old article.  Don’t be afraid to update your old content to accurately reflect a change in your perspective or a change in the story or the facts that you previously addressed.

  6. Drill Down

      Whenever you commit to a topic, be prepared to drill down deeply into the subject matter to more specific areas of the topic.  Going deeper into the rabbit hole on a topic provides far more opportunities for interesting and useful discussion than generalized “talking points.”  There’s nothing more useless than over-generalized articles with the same talking points that cover the same issues that have been covered a hundred times by a hundred different people.  Yuck.  Drilling deeper into a topic of interest can help you avoid rehashing an old topic or an old idea.

  7. Solve a Problem

      Absolutely one of the most compelling ways to generate useful content is to help your readers solve a problem.  Brainstorming for challenges and problems that you’ve experienced yourself and then sharing the solutions to those problems is undoubtedly one of the most useful and pragmatic approaches that you can take with your readership.

Additional Resources for Creating Unique Content:

{ 8 comments… add one }

  • alex May 11, 2010, 8:53 am

    Bill, I ventured over from thatgirlisfunny and I think with content like this I will stay.
    Great Post with some really fantastic points to help you brain storm topics for discussion. These points that you have listed not only provide for ideas to post about, but they will result in posts that are interesting and valuable, its now just up to me to market them right!
    PS: like what you have done with your thesis theme

    • Bill H. May 11, 2010, 11:57 pm

      Thanks for your feedback Alex. Looking forward to more conversation with you…

  • click asia summit November 25, 2010, 2:26 am

    This was awesome. I could relate to it completely. I have often faced such a problem and these tips are certainly valuable and useful .Don’t know whether all of it can be implemented, nevertheless damn good.

  • event2mobile December 9, 2010, 8:17 am

    Your blog helped me to get some great ideas for my clients. Thank you very much.

  • Globonetics May 7, 2011, 8:13 am

    This blog really helps for creating a nice article.

    Very useful information.

    Keep posting such useful blog
    Thanks Bill

  • Mom Blogs May 10, 2011, 5:22 pm

    I’m most concerned about putting out content that people really want to read. I figure making money off my ads won’t come until I’m able to achieve that. Your tips definitely help me get a clearer picture of what I should be doing.

  • Shannon's Tales of Motherhood December 10, 2011, 4:27 am

    Another great post! I love your tip about keeping a idea journal,it would help me to have one because my little sticky notes are scattered everywhere on my desk with my ideas. I need some organization in my life!

  • deborahparker June 29, 2012, 2:45 am

    Creating unique content is really a challenging task these days. You mentioned some really useful tips to create unique contents. But sometimes writing unique content is less harder than deciding on which topic to write. I generally rely on Google Alerts to have an idea about recent topics in a niche.