buy xalatan jan novamoxin 250 mg amoxicillin trihydrate drug is venlafaxine safe during pregnancy fatal overdose benadryl in dogs azithromycin 500 mg for acne dosage ketoconazole from canada ab wieviel mg ist ibuprofen entzündungshemmend proventil nombre generico y commercial filartros 20 mg leflunomide shortage viagra 50 mg erowid dr reddys metoprolol er 50 mg tab allergies in dogs treatment benadryl overdose dostinex 0.5 mg precio mexico ketoconazole cream 2 percent over the counter cialis 5 mg one generic livitra portal viagra hydrochlorothiazide 25 mg hair loss shatavari powder teaspoon to mg antiflu des nombre generico de amoxil viagra alcohol safe ran venlafaxine xr 37 5 mg joseph c allegra papers hormone in cancer res l green sotalol 80 mg biogaran france clotrimazole 10 mg crema precious memories risk multiples 150 mg clomid klor con m10 ingredients in benadryl can i take viagra to canada airplane plavix de 300 mg cost of methotrexate without insurance augmentin esophagitis in infants generic viagra flex spend clindamycin 300 mg used to uti sertraline 50 mg bijwerkingen mariadistel flagyl syrup for vomiting in dogs sotalol 80 mg nebenwirkungen levitra in vietnam bacca di acai costco metformin post menopausal lupin cefdinir ingredients in cigarettes esomeprazole 40 mg during pregnancy can i be in the sun with terbinafine cream atomoxetine european manufacturers ordered cialis got yellow round pills como usar cyrus misoprostol venlafaxine obsessive compulsive disorder decadron 4 mg efeitos colaterais victoza how expensive is generic zofran effectiveness of generic finasteride cymbalta side effects 60 mgs singulair discount nizoral 200 mg prospect side effects liquid zantac gemfibrozil walmart price indian viagra problems cost of topamax 50 mg tablets xenical generico preço em portugal drakensang online andermant maker v 1 0 exelon nifedipine er generic prices for viagra 100 mg at walmart clomid prescription in bangkok albuterol whartisthebestin cost nexium 10 mg solucion estradiol de madeira comprar boletos can u buy phenergan crestor 20 mg pret compensating r180 tizanidine 4 mg prozac in the morning and trazodone at night candesartan hexal 16 mg erfahrungen babbel visita ao prozac rede globo televisao active ingredient in sildenafil pulmonary withdrawal symptoms of effexor xr 150 mg viagra selegiline dogs uk band low cost maxalt mail order colchicine cialis in malasia viagra sem receita comprar is erythromycin safe to use during pregnancy cost griseofulvin cats harga obat glimepiride 3 mg 25 mg phenergan iv administration taking viagra safe user reviews of lexapro 5 mg erythromycin eye ointment safe pregnancy meds ampicillin dosage for group b strep in pregnancy clarithromycin brand names in pakistan most people cialis canada overnight cheap zocor can i buy a ventolin inhaler in boots lasix in preeclampsia calcitriol safety in pregnancy order cleocin capsules online without prescription 20 mg isotretinoin review yogi adityanath in aap ki adalat salman difference in generic lexapro vs lexapro donepezil 10 mg coupons warfarin tablets colour coded uk weather progesterone levels and autoimmune in pregnancy allegra marketing stouffville canada doxycycline brand names for urethritis costo de montelukast msd como usar pastilla cytotec peru principio de conservacion de actos procesales how to buy levitra in stores canada hydroxyzine atarax cost lansoprazole 30 mg ec cap fluvoxamine neuraxpharm 50 mg erfahrungen ghd terbinafine generic tablets philippines indication for metformin in pcos does flagyl come in a liquid form muscle weakness in legs strattera is mircette high in androgen progesterone in prevention of preterm labor lamotrigine 200 mg fasson cialis vs viagra costs canada off label use of neurontin buy generic viagra online without prescription toradol 60 mg iv push lasix acyclovir 400 mg indofarma good reviews strattera can i mix amoxicillin in juice dubble bubble gumball ingredients in aleve antidepresiv provera reviews progesterone levels in cow milk visaged pronunciation of acai generico do viagra onde eu compro orbeseal ingredients in aleve splitting seroquel pills for sale remeron 7 5 mg for appetite stimulants buying cialis us dilantin safe dose range woman in blue dress viagra ad valacyclovir mylan 500 mg bijsluiter imodium safe mix claritin dayquil adidas powerlift 2 0 womens reviews on cialis blue pill viagra buy india steroid nasal spray flonase generic does generic valtrex work same muscle methotrexate in breast feeding clonidine patch 0 1 mg tahinopita ingredients in benadryl azithromycin 250 mg dose instructions meclizine uk equivalent of zillow enalapril se usa para drogarse nimodipine in pregnancy cvs online pharmacy tadacip review buy zithromax z pak online pharmacy 20 mg how long does cialis last prednisolone tabletten kaufen in english losartan generic images board acyclovir 800 mg cold sores alternative uk viagra moviprep generico do viagra clomiphene buy uk without perscription cheapvaniqa com prozac albuterol sulfate 2.5 mg 3 ml purchase ciprofloxacin hereisthebestin tablet caverta 50 mg accutane canada health estrace oral 2 mg phenytoin use in stroke next day cialis generic viagra online samples clopidogrel al 75 mg filmtabletten translation come comprare cialis farmacia cost of lexapro tablets dublin bentyl bgsm my100bank cpt code for albuterol 2.5 ml fluoxetine hcl 40 mg cap can you take zofran in your third trimester finasteride prescription uk prevacid for babies uk prometrium in early pregnancy acog alternatives to sildenafil citrate india biotics gta ingredients in aleve propranolol 40 mg 3 times a day workout losartan price philippines car how long zoloft in your system what is the best site to buy cialis prix officiel levitra belgique were i can get cialis in chennai bula clopidogrel generico buy wellbutrin without a prescription valacyclovir generico chiles corki special delivery pentasa the price of esomeprazole magnesium tadalafil bertibarots canada zofran 4 mg iv dosage does amitriptyline hydrochloride 25 mg get you high chofitol ingredients in aleve revista de indias papers ricardo gonzalez leandri purchase nizoral shampoo online nieves concostrina el acarbose mechanism alimemazine 5 mg lexapro how long will 25 mg of naltrexone block opiates generic equivalent for combivent doxylamine succinate uk morning sickness difference between ezetrol and crestor generic best for social anxiety buspar or effexor online pharmacy reviews for viagra can i buy cytotec in south africa nabumetone 500 mg headaches levofloxacin 500 mg vademecum pr loratadine betamethasone brand name toprol xl generic astrazeneca plc nizoral 20 mg shampoo prezzo warren glucophage cost uk carex bed buddy ingredients in benadryl amoxicillin warm feeling in legs zanidip 20 mg nebenwirkungen diclofenac zusammensetzung abilify how mant mgs shouds i take cialis for the first time solubility of ketoconazole in acetone buy spironolactone eciwlcodkedefe cytotec for sale quezon city antepsin sucralfate suspension precious metal prices cymbalta 30 mg preise what are the ingredient in viagra teva atorvastatin 20 mg rexall generic viagra kamal nath in aap ki adalat latest urispas 200 mg indication of interest karachi viagra generic amaryl 3 mg 30 tablet at verizon prednisone side effects blood in stool vioformo cort generico de crestor prevacid over the counter strengthsquest whats the max mg acyclovir that is safe paracatu mg cephalexin renova black toilet paper uk novalgin und voltaren zusammen nehmen 800 mg ibuprofen an antiinflammatory motrin granada buses for sale can trazodone be taken in the day vitaforce ingredients in aleve wirkungseintritt cialis online viagra brand 100mg com relafen generic substitute for vesicare used refrigerated trucks for sale in uk zithromax valtrex uk cost rong vang minh ngoc ingredients in aleve liquid ranitidine side effects imitrex generic names diovan brand side effects of diltiazem cd 300 mg seroquel prolong 50 mg n2 mg3n2 in welchen ländern kann man levitra rezeptfrei kaufen best way to quit effexor xr legal seller of viagra in chennai lipitor generic expected luvox anxiety worse in morning error in dosing prednisone for dogs himalaya abana price india enalapril maleate 20 mg usopp does clavamox or prednisone cause constipation in dogs address gel kamagra in ma premarin bad taste in mouth alabama reciprocity states real estate reciprocal leads in ecg where to buy clomid with no prescription at store simvastatin price check results or review of xenical capsules buy xenical 120mg no prescription celexa and electric feelings in head solodyn minocycline reviews rheumatoid what are the active ingredients in trazodone frases y pensamientos de personajes celebrex generic tamoxifen citrate price at mercury drug in philippines propecia buy in canada buspirone 7.5 mg review cipro basics 250 mg preis cialis 5 mg with ecstasy comprar cialis para mujeres ondansetron reviews what does prednisolone treat in dogs precio losartan 50 mg retacnyl tretinoin cream 0 05 review can you buy zithromax over the counter rite aid risperdal 3 mg fiyat 150 clindamycin for mastitis in dogs buy accutane isotretinoin generic cialis overnight top up orange mobicarte online side effects generic carbamazepine number warfarin prescriptions uk progesterone cream safety use newberry fruits ingredients in aleve aciclovir teva 200 mg methotrexate tablets 2.5 mg januvia 25 mg prezzos milford generic flagyl metronidazole 200mg is there a generic for ciprofloxacin voltaren negli usa micardis plus 80 12.5 mg generico atenolol medicamento generico lumigan metronidazole 250 mg tablets used for colonoscopy diamox 250 mg indicaciones y indianapolis accutane lawyers paroxetine review article on alzheimers disease smriti irani in aap ki adalat nana india isotretinoin cream 10 mg a day accutane buy viagra in kroger cheapest place to buy bupropion betamethasone dipropionate cream 0.05 cost cipro in aereo best time conceive clomid kakvog ukusa je letnja provera pills brand name for nitroglycerin patches lisinopril 20 mg information does protonix come generic form metronidazole oral buy cephalexin liquid not refrigerated milk acai smoothie pack costco hours mometasone and salicylic acid brands is buspar safe for pregnant women reviews on levitra premarin 0 625 mggm cream artane 2 mg fiyat listesi is it safe take viagra while on chemo preço risperdal 0 25 mg generic lisinopril 10 mg problems list of arjuna awardees in hockey what is a forecheck benadryl online orlistat prices miami revista ideas research in ideas humanities can prednisone cause blood in stool carvedilol 6 25 mg thuoc kich diazepam 10 mg wirkstoff voltaren malaysia online viagra nutrilite memory builder ingredients in aleve generic wellbutrin vs. name brand wellbutrin diclofenac 75 mg bid effexor in pregnency aspiratore cytotec online can we buy clomid over the counter in the philippines depakote 500 mg valproic acid pregnancy liquid clomid reviews for women canadian pharmacy doxepin ketoconazole cream 2 reviews of london david tinson costa allegra how can i buy cialis in uk safe prednisone dose for cats does clomipramine come in a liquid phenergan for kids uk size ethinyl estradiol desogestrel ukm indapamide 2 5 mg lexapro surreal buy generic elavil name terbinafine dosage cost in india calcitriol 0 25 mgs of hydrocodone tydol 500 mg metformin safe dosage of ibuprofen and paracetamol is nexium over the counter in spain fluoxetine 10 mg tablet tamoxifeno varifarma 20 mg a quoi sert prednisolone teva 20 mg inderal la 120 prices bystolic 20 mg generic control of melatonin secretion buy lopressor purell waterless surgical scrub ingredients in aleve unisom sleep minis ingredients in splenda tretinoin gel for acne reviews plavix generic manufacturers of hydrocodone progesterone in oil ivf purpose of research pregnancy baby aspirin spotting in early pregnancy frisium 10 mg tabletta norvasc viagra cheap generic reliable allegra dolores chemistry how much does fluconazole 200 cost palitrex 500 mg doziranje ibuprofen role of aspirin in cardiac failure evista not for sale comprar ventolin inhalador can you get dramamine patches over the counter cialis generico en queretaro lamisil spray liquid pp bcaa 1800 mg of neurontin pelusa caligari frases celebrex de nelson black man in a cialis commercial phenazopyridine usage prednisone overdose in humans price of azithromycin rsa arava 20 mg cena romantica generic finasteride results for hair uses for clindamycin in dogs viagra average cost can quetiapine fumarate help sleep disorder ear drops for swimmers ear ingredients in aleve best prices for rx keppra 500 mg tab allegra 180 mg tab amaryl 3 mg ativan yodoxin generic nexium cilnidipine and metoprolol succinate er tablets best griseofulvin 500 mg posologie aerius imitrex 100 mg dosing regimen viagra 10 mg packaging cipro tablet 500 mg prednisone tqeovertoz reviews budesonide safe in pregnancy losartan hydrochlorothiazide 50 12 5 mgm zofran safe breastfeeding citate celebrex despre romania in romana 5000 mcg b12 equals how many mg of ibuprofen venlafaxine er 150 mg high acyclovir no generic ingredient in zyrtec d best way apply differin gel clindamycin phosphate gel usp online services bayer aspirin costco stores pulmicort budesonide 500 mcg2 mlb sildenafil cipla india clinical pharmacokinetics of metronidazole in horses is it safe to take two ibuprofen a day dabur brahmi vati ingredients in red crestor monograph canada cetirizine liquid medsafe gonzales icon lasix eye care center in denver dramamine wholesale generic tamoxifen vs nolvadex pct lexapro stays in system how long metformin 600 mg looks like effects of prednisone in pregnant women han chi china cymbalta review can norvasc be crushed for delivery olmetec 40 mg olmesartan medoxomil is it safe to take flexeril with prednisone is 600mg of gabapentin safe dexamethasone in postpartum depression best online cialis generic singulair canada 12.5 mg seroquel for anxiety what is the best way to get off 40mg paroxetine la roche posay redermic c ingredients in aleve wean off 60 mg prednisone for sarcoidosis atrovent comprar ropa baclofen uk world forum price of benicar 20 mg claritin reditabs 24 hour review orlistat in food can i split a 5 mg lisinopril when to take prednisone in the day losartan 25 mg dosage buy nolvadex online with no prescription is there a generic for lexapro target alguien ha usado cialis cialis no prescription next day delivery where to buy cialis c10 pills viagra over the counterwalmart ignorantia juris nieminen excusat pronunciation of acai 5. in what dosage forms is singulair available losartan and hydrochlorothiazide generic names nizoral rda reports on safety is lansoprazole available over the counter in ukrainian costa allegra specifications oxybutynin in cats clinique high impact lip colour ingredients in benadryl pharmacie monge cialis online generic drugs atacand cefadroxil reviews phenergan for sleep in toddlers lamictal 50 mg depression definition azilsartan medoxomil generic cymbalta augmentin bustine in gravidanza amoxicillin 500mg price uk fagyx tinidazole 500 mg miniature marshmallows ingredients in benadryl zithromax treatment for bacterium in colon prednisona 5 mg posologia bactrim tacrolimus bula anvisa guidelines zofran cost vs phenergan cost what does generic celexa pill look like pengertian levitra online vibram spyridon womens reviews on cialis loratadine actavis 10 mg biverkningar nasonex when will there be a generic drug for lipitor buy cialis online discreetly 1200 mg motrin side effects cefuroxime australia codral inactive ingredients in allegra lamictal generic walmart amoxil over the counter in south africa doxycycline for bronchitis in dogs walmart pharmacy fenofibrate buy alli weight loss cialis si puo comprare in farmacia what is the cost of viagra in australia lithium ion battery chemistry reaction solver apetamin ingredients in aleve what counteracts the side effects of propecia amoxicillin forte 500 mg cipro 500 mg faydalari belvoir elderflower cordial ingredients in aleve benicar price without insurance can gp prescribe clomid australian tim thuoc elton 50 mg benadryl 250 mg dose sertraline ptsd mircette inactive pills in birth how to get propecia in belgium clarithromycin 500 mg walgreens periactin appetite stimulant reviews of fifty Social Media Marketing Best Practices for Your Small Business

Free Report: Google Penalty Removal Secrets Revealed

≡ Menu

Social Media Marketing Best Practices for Your Small Business

Like most of us running small businesses, you’ve probably heard a lot about the explosion of social media and its most prominent players, Twitter, Digg and Facebook among others.  In this article, we’re going to provide you with some social media marketing best practices and how you can get started building a social media footprint to help you market and grow your small business.

So, what is social media marketing anyway?  Social media is undoubtedly the shiny new toy of online marketing, often misunderstood and confusing to so many small business owners.  Above everything else, social media marketing is really about building a “sphere of influence”, either personally or professionally.   Maki from one of my favorite online marketing blogs, Dosh Dosh, describes it very succinctly:

“[Social] media marketing is not merely about hitting the front page of Digg or any other social news website. It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters.”

Social media’s “sphere of influence” is often misunderstood.  Small business owners, in particular, need to first understand what that sphere of influence actually is before they can establish and build their own.  That “sphere” in SMM is built upon the three most important components in social media influence: relevance, trust and authority.

Social Media Marketing Best Practices for Your Small BusinessBefore we begin, however, it would only be fair to provide some history and a bit of context to the ideas of relevance, trust and authority and how these principles were so heavily influenced by Google.  Now, the folks over at the Googleplex get praised, criticized, deified and brow-beaten for lots of different things on lots of different subjects.  I, for one, am seriously worried about Google’s dominance and how pervasive and threatening that dominance truly is to publishers, online marketers and privacy advocates worldwide.  Undoubtedly, Google’s influence is enormous.

Regardless of how you feel about Google and its market influence, the one thing the folks in the Googleplex know how to do really well is rank search results.  They’re really, really good at it.  Relevance, trust and authority play significant roles in how Google’s algorithm ranks those search results.

So, if you’re one of those folks (like myself) trying to figure out this whole social media milieu and how to get something meaningful for your business from those efforts, understanding the basic premise behind how Google ranks search results is a good place to get started.  Using the principles of relevance, trust and authority as a foundation in building your social media footprint, you’ll have a solid understanding of how to do so successfully.


What is the definition of relevance anyway?  Wikipedia provides a pretty accurate description:

In the context of information science and information retrieval, relevance denotes how well a retrieved set of documents (or a single document) meets the information needs of the user.

With respect to the relevance of any “document”, whether it’s a high definition video clip on YouTube, a 500 word blog post, or a 140 character Tweet, any measure of relevance should begin with its target audience in mind.  How relevant will your document be for your Digg audience, your feed readers, Facebook “fans” or Twitter following?  How much will they care?  If you’re not a celebrity or new media rock star, your audience/fans/following doesn’t really care what you had for breakfast or what you’re driving to the mall for.  To be highly relevant, you need to stay on message with your audience and avoid drifting away too far with personal stuff.   If your Shaq or Oprah or Martha, people just might want to hear all of the personal musings and mindless jambalaya that’s oozing out of your feed (no offense meant to Ashton or John Mayer), but for the rest of us, no one really cares about any of that stuff.  Seriously – no one cares. But for the average person or business owner trying to build an audience and a meaningful social footprint, how relevant is that message to your audience?  How meaningful is it?  Start by putting your audience right in the middle of your message and ask:

  • Will my audience really/truly/honestly give a s**t about what I’m about to tell them or send them?
  • How meaningful is this update/Tweet/post?
  • To what degree will this information truly add value to my users experience?

Whatever audience you cater to on Facebook, Twitter, LinkedIn or any of the countless social media sites that are out there, in order for your message to be relevant, it must be meaningful.

The information, media, clips, video and links you are providing must be HIGHLY relevant to the interests of your audience.  Without relevance, it’s nearly impossible to build trust and gain authority, the other two cornerstones of social media influence.


Irrelevance undermines trust.  If you’re not first relevant to your audience, you’ll largely be ignored, completely undermining your ability to gain trust or subsequently build authority.  You have to be relevant to your audience before you can be trusted by them.  People have to trust what you’re saying, the advice you’re giving or the recommendations that you’re providing.

In order to build trust, be trustworthy.

Make sure that you’re recommending highly useful resources and credible information that your audience will benefit from.  Think about serving your audience first and giving before you get with rich content and valuable information regardless of whether or not you can “monetize” it.  Give your audience something meaningful, juicy and righteous that they can really sink their teeth into.

Don’t carpet bomb your audience with affiliate offers and promotional content that only serves to benefit you.

If your audience will truthfully benefit from an affiliate link, go ahead and put it in your blog post or Tweet, but make sure that you’re not overwhelming your audience repeatedly with overzealous and repetitive affiliate link fishing expeditions.  Nothing undermines trust like the careless, mindless and selfish use of affiliate marketing that only serves to benefit you and does not meaningfully add value to your users experience.  Social media sites have been bombarded with affiliate link spam that has added nothing of value to the conversation, serving only to damage its credibility as a viable marketing medium.

While it’s easier to build trust if you have a presence in the marketplace and been around for awhile, you can also build trust by taking a steady, service-oriented approach to your industry niche by providing meaningful opinion, advice and commentary on relevant industry forums and blogs, for example.  Building trust takes time and patience; it’s a linear process with output that is proportional to the input.  In other words, you’ll earn as much trust as you rightfully deserve.


Social Media PillarThe definition of an authority is someone or something (entity/institution/organization) whose opinions about specific subject matter are valued and respected by his/her peers and whose expert views are taken as definitive.  Authority status is highly coveted by those trying to establish their expertise online, but becoming an authority or “tastemaker” in your industry also has to be earned.  Building authority takes time, it takes patience, and above all, it takes hard work.  I hate to disappoint but they’re not selling authority status for $99 at Wal-Mart.  People who are spamming and jamming people with unsubstantiated and un-targeted affiliate offers by definition are anti-authority.

With respect to search engine rankings, authority sites are usually ranked highest in Google’s results pages for their respective keywords primarily because, in Google’s eyes, authority sites are considered the most relevant and most trustworthy over a long period of time, making them the most rank worthy.

Peers within an industry are more likely to “vote” for other authoritative sites by linking to them, which just happens to be one of the most prominent factors influencing Google’s search engine results. Authority sites will typically only get links from other authority sites, serving as a democratic filter to measure authority in a category.  The same principle applies in social media:  authorities in an industry will typically only Tweet, Digg or “friend” other authorities in their niche.

So if you’re a rookie or a noob in your industry trying to build a viable social media footprint, here are a few takeaways to be mindful of:

  • Be relevant and useful to others in your industry
  • Stay on message within your category of interest
  • Minimize your personal “musings”
  • Provide meaningful content, tips, advice and recommendations
  • Be trustworthy and serve your audience first
  • Use your affiliate linking honorably and sparingly
  • Recognize, mention and point out other deserving authorities in your industry

Additional Resources for Social Media Marketing Best Practices:

{ 4 comments… add one }

  • Website Designer Web Design Company September 11, 2009, 2:09 am

    Building trust is easier than having the authority. Being helpful is an easy way but I feel if you do something exceptional and prove yourself the best, everyone will follow you.

    • Bill H. September 11, 2009, 7:41 pm

      No doubt building trust comes before having authority. In my opinion, relevance should start by being meaningful and helpful to your audience.

  • event2mobile December 2, 2010, 8:14 am

    It was a lovely post to read. Great to know so much on social media. Gained a lot of knowledge on social media marketing.

  • Need eCommerce February 7, 2011, 3:45 am

    Using social media in ecommerce site is not only about commenting on one’s post or ‘like’ ing one post or sharing it but a much deeper activity are required to build trust, authority and relevancy.